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Dick & Jane as Victims

An analysis of gender stereotyping in children's readers

by Women on Words & Images

Interview with Joan Bartl
"A Fight Against Gender Stereotypes/A Sit-in for Women's Rights"


Joan’s story follows her path from growing up in Philly as a “normal kid”, to her first awareness of inexplicable gender role assignments, to her early adulthood in the 70’s when these stereotypes became ever more apparent. Listen at the link below.


 

Presentation on Dick & Jane as Victims

Read by Joan Bartl

Video

About Women on Words & Images

Women on Words and Images is a Princeton, New Jersey group of researchers and consultants committed to the elimination of sex role stereotyping.  They originally organized in 1969 as a task force through the Central New Jersey Chapter of the National Organization for Women.  Initially the group spent two years researching children's school readers, writing the original edition of Dick and Jane As Victims in 1972 with an expanded updated edition in 1975 and producing a slide show based on their findings.

The group's second book, published in 1975, Channeling Children: Sex Stereotyping on Prime Time TV, is an analysis of the effect of television on children's perception of masculine and feminine roles.  The top rated adventure shows, situation comedies, and commercials were studied.  Their findings of outmoded, incorrect and prejudicial behaviors are predictable, yet awesome, considering the influence those programs have on viewers.  Channeling Children presents comprehensive tables and statistics for reference, as well as helpful guidelines for parents.

Women on Words and Images third book, Help Wanted, Sexism in Career Education Materials, also 1975. This analysis of 100 nationally distributed career education materials was completed under the auspices of Education Products Information Exchange (EPIE) through a grant by the National Institute of Education.  Their findings showed that males dominated the world of work in these materials at the ratio of 5 to 2 over females.  The occupations presented for each sex were, for the most part, traditional and stereotypical.  Helpful advice to teachers and counselors is included in the study, as well as an activity checklist for enriching career opportunity awareness.  

There are seven members of the group.  Their varied backgrounds in education, writing, photography, advertising and psychology lend a fresh approach and creativity to their work.

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1970

Liz Hagen, Eve Lynn McGuinness, Joan Bartl, Irene Moore

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1999

Ann Stefan, Carol Jacobs, Phyllis AlRoy, Cynthia Eaton

Rogie Bender, Joan Bartl, Pryde Brown

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Women on Words and Images worked with educators and publishers to make them aware of the limiting effects of rigid sex role stereotyping shown in reading text books . Publishers responded by making some changes. A 1975 Expanded Edition of the book, Dick and Jane As Victims contains an analysis of the new books from 9 publishers. Although some improvements were noted, there is a great unevenness. Several publishers have some excellent stories about girls showing them as competent individuals, however, the ratio of male-centered stories to female-centered stories remains essentially the same. The very newest books show further improvement. A theme we saw repeated is "girls can be anything".

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